Lady Gaga is moving into the bottled water business. According to rumors first reported in the New York Daily News, the Mother Monster is set to launch the brand with a multi-million dollar ad campaign.
"Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies. We know that the water drink is due out in the near future. No one has seen prototypes of the bottle," a source told the paper.
"Gaga water is something that has been in the pipeline for a few months, and now things are gearing up to an announcement and high-profile launch."
In 2011, Gaga was listed at the top of Forbes Celebrity 100 ranking, earning an impressive $90 million. In 2012, that figure has shrunk to $52 million.
What do you think little monsters?Could this be possible?