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Lady Gaga's latest video clip for first ARTPOP single: 'Applause', has reached 8.000.000 views in just 24 hours, after its availability on Youtube.
In an exclusive interview with “Good Morning America” (August 19), ahead of the world premiere of her brand new music video which debuted outside the “GMA” studios in Times Square,Gaga explained how hard it was for her to not be actively performing for her fans for so long, whom she says she lives to make them happy.
So, while fans might find their own meanings in the visual, MTV News spoke to Inez van Lamsweerde, one half of the directing duo Inez & Vinoodh, about the video.
"She'll do anything in this video to make her audience happy and give them inspiration," Inez said on the phone, hours after the premiere, noting that she and Vinoodh were inspired by silent movies and early horror films. "We wanted to bring it back to a very basic element."