September 22, 2020

Facebook’s ‘FarmVille’ Goes GAGA Featuring ‘Born This Way’ Stuff

Lady Gaga is reaching out to her most stationary fans: She's debuting selections from her album on a special section of FarmVille called "GagaVille."Players have to complete tasks to hear one new track per day from May 17 to 19. "Born This Way" will drop May 23.

 

It's the first time that game-maker Zynga has partnered with a musician. About 46 million people worldwide play the social-network game FarmVille every month and then brag on their Facebook pages about how much time they wasted.

 

So, on May 17th, Lady Gaga and Zynga will unveil GagaVille, a farm within FarmVille, which will showcase Lady Gaga’s themes from the album, such as crystals, unicorns and motorcycles.

 

GaGa herself said: “I want to celebrate and share Born This Way with my little monsters in a special way that’s never been done before… Zynga has created a magical place in FarmVille where my fans can come play and be the first to listen to the album.”