April 1, 2020

Lady Gaga’s ‘Born This Way’ Makes A Record With Huge Sales & Radio Start

After its first three days of availability, Lady Gaga's "Born This Way" rockets to a record-setting debut on Billboard's Pop Songs radio airplay chart and, thanks to exceptionally strong opening digital sales estimates, looks likely to storm the Billboard Hot 100 at No. 1 when the latter list is released Wednesday (Feb. 16).
 
The first single and title track from the star's third studio album, due May 23, charges on top Pop Songs at No. 14 with 4,602 plays, according to Nielsen BDS, the highest detections total by a debuting title in the chart's 18-year history.

Billboard: 'Its big sales start, plus jaw-dropping radio launch, sets up "Born"'s likely debut at No. 1 on the Hot 100. Not only would a No. 1 start represent just the Hot 100's 19th No. 1 opening, but, as previously reported, it would also mark the survey's 1,000th leader dating to its 1958 inception.'